The Swiss watchmaker redoubles its commitment to motorsport through this partnership agreement, which means its entry into the Spanish market.
Boyle & Copeland, Swiss watch brand born in 1996 and specialized in the creation of exclusive design collections for its customers, has joined the Spanish Formula 4 Championship to increase its presence in the world of motorsport, whose presence is already high and disembark in a new market for them, as is the Spanish.
Thanks to this collaboration agreement, the championship will have its own line of watches, called “El Vencedor” and designed exclusively by the brand for it.
Also, with the firm intention of recognizing the hard work involved in the world of motorsport, both for drivers and for all the people involved in the participating teams and in the organization of the championship, a prize called “The Star of the Weekend” will be created, which will award to one person, or group of people, at the end of each of the official events of the 2021 season, with a watch of the line “El Vencedor” in recognition of the good performance throughout the racing weekend.
Álvaro Martínez de Tejada, General Coordinator of Agrupación Deportiva F4 Spain, promoter of the championship, stated the following:
“It is a pleasure for us to partner with a brand like Boyle & Copeland. We believe it is a great step forward in terms of the image of the championship and even more so with such a noble purpose as recognizing the efforts of all those who make it possible for the championship to go ahead. Without a doubt, we are delighted with this initiative and we hope it will be the first stone of a long-lasting relationship.”